Operations & Growth Review · October 2026

Pillar2 Pathway
goes global.

Where we stand, how we grow demand, and the plan to take Global Minimum Tax filing beyond Canada.

pillar2pathway.ca pillar2pathway.com
Presented byChief Operating Officer
CompanyPillar2 Pathway Inc.
Pillar2 Pathway logo
01 · Where we standPillar2 Pathway

Canada's simplest Global Minimum Tax filing service is working.

100+
Successful filings
Accepted by the CRA
$50B+
Client revenue supported
Group revenue across our filings
Current pricing · flat fee per filing
Most popularGIRNGlobal Information Return Notification$279.99per filing
GMTRGlobal Minimum Tax Return$199.99per filing
GIRGloBE Information Return$2,199.00per filing
GIR StatusStatus filingFreeno payment
Figures as of October 2026 · prices in CAD
02 · Google Ads · Who we targetSearch ads

Show up when a tax team searches "how do I file a GIRN."

file girn online canada
Sponsored
pillar2pathway.com › file-girn
File Your GIRN in 10 Minutes | $279.99 Flat Fee
Sent straight to the CRA. You're only charged after the CRA accepts it. No accountant, no hourly billing.
File GIRFile GMTRPricingFAQ
Spend follows the June 30 filing deadlineshare of budget · planned
JANFEBMARAPRMAYJUN 8%10%14%20%22% 26%
Who the buyer

Tax directors, controllers and CFOs at Canadian companies that belong to a group with €750M+ revenue, plus accountants filing for clients. We reach them by what they search, not by demographics.

Where all of Canada

Bid higher in Toronto, Calgary, Montreal and Vancouver, where head offices are. Run every ad in English and French.

When work hours

Weekdays, 7am to 7pm local time, bidding higher on desktop. Increase budget each month leading up to June 30.

Return visitors retargeting

Show ads again to visitors who started a filing but didn't finish. Remind last year's clients when their next filing is due. Skip anyone who already filed this year.

Budget split is a proposal for discussion
03 · Google Ads · Campaign setupSearch ads

One campaign per return, each linking to the page that files it.

Campaign
Searches we bid on
Sends people to
Budget share
GIRN
file girngirn filing canadaglobal information return notification
GIRN filing page
GIR
file gir canadaglobe information return cra
GIR filing page
GMTR
gmtr filingglobal minimum tax return canada
GMTR filing page
Pillar Two questions
pillar 2 filing canadaglobal minimum tax act deadline
FAQ & blog, then "Start filing"
Search ads only

Exact and phrase match keywords. No Display or Performance Max until Search pays for itself. Block jobs course salary

Count paid filings

A conversion is a filing the CRA accepts, the same moment we charge the card. Google learns to find buyers, not browsers.

Bid for cost per filing

Start on Maximize Conversions. After about 30 paid filings, switch to a target of $75 or less per accepted GIRN.

Budget shares and cost target are proposals for discussion
04 · Brand & trustPillar2 Pathway

Look like the firm a multinational's tax team expects to hire.

pillar2pathway.com
Pillar2 PathwayStart filing
Pillar Two filing for
every jurisdiction you report in.
CA · ENCA · FRUKIEAUEU
pillar2pathway.ca/*301pillar2pathway.com/ca/*
Pillar2 Pathway <filings@pillar2pathway.com>to tax@yourcompany.com
Your GIRN was accepted by the CRA
SPF ✓DKIM ✓DMARC ✓
One global domain

.com becomes home. Every .ca URL 301-redirects so search rankings and links carry over.

.ca → .com/ca
Branded email

Every message comes from @pillar2pathway.com: support@, filings@ and billing@. SPF, DKIM and DMARC keep CRA confirmations out of spam.

support@pillar2.info → support@pillar2pathway.com
Security & Trust Centre

Public page on data handling, encryption and retention. Start SOC 2 readiness; carry E&O insurance.

answers procurement before they ask
Proof & collateral

Named case studies (with consent), a one-page brochure and branded filing confirmation PDFs.

100+ filings → 3 case studies
Bilingual EN/FR for Canada keeps us ready for Quebec-based groups
05 · RoadmapBeyond Canada

Our clients file in every country they operate in. We follow them.

NOW · Q4 2026 CA

Own Canada

CA
  • Launch pillar2pathway.com
  • Google Ads live before 2027 filing season
  • Partner channel with accounting firms
H1 2027 UK

UK & Ireland

UKIE
  • English-language, common-law markets
  • Many Canadian groups have UK/IE subsidiaries
  • Local tax adviser reviews each return type
H2 2027 AU

Australia & NZ

AUNZ
  • Same rules, same June 30 rhythm we know
  • Reuse the guided-form engine
  • Pricing in local currency
2028 EU

EU core

NLDEFRLU
  • Largest pool of in-scope entities
  • Multi-language product
  • EU entity and data residency
How we pick a marketPillar Two enactedFiling channel we can integrateOur clients have entities thereLocal partner available
Each move past Canada goes through a go / no-go gate
06 · RisksPillar2 Pathway

What could slow us down, and what we do about it.

HighSeasonal demand

Filings cluster before the June 30 deadline, leaving quieter months.

Weight ad spend to the deadline; add markets with different calendars.

MediumRules keep changing

OECD guidance and national amendments can change who files and what forms ask for.

Monthly regulatory review; forms built so a field change ships in days.

MediumFiling-channel dependency

Every return goes through a tax authority's system, starting with the CRA SERS API.

Status monitoring, retry queue, and a written fallback plan per market.

LowLarge-firm competition

Big accounting firms offer Pillar Two compliance as part of wider engagements.

Compete on speed and flat price; partner with mid-size firms instead.

Risk levels are management's initial assessment
07 · Decisions needed today

Three approvals to start the next chapter.

01.com cut-over date

Confirm the launch window for pillar2pathway.com and the switch to branded email.

02Google Ads budget

Approve the search budget, weighted toward the June 30 filing deadline.

03UK & Ireland study

Fund a feasibility study with local advisers, ending in a go / no-go in January.

Pillar2 Pathway
pillar2pathway.com
Pillar2 Pathway Inc. · Ontario, Canada
Thank you